Independent concept. Not commissioned or launched.

Business
banking.

A fictional digital business account with payments and budgeting built in.

A business account for independent owners.

Freelancers and small businesses need to pay bills and plan purchases with the same balance. The creative brief shows both jobs in one account. It treats that need as a design hypothesis.

Audience: Freelancers and small service businesses
My contribution: Creative direction & AI-assisted production
Project status: Independent concept. Not commissioned or launched.

Space, made physical.

The paired spaces in the identity become architectural openings in the campaign. Cobalt holds the frame. Orange marks a change or action. Oversized headlines carry the energy while the interface keeps the numbers easy to read.

Core visual system

Each ad explains one job the account helps a business owner do. Feed and story formats use distinct framing to preserve the subject and the headline.

Set aside money for equipment. An open business laptop on a brushed aluminum worktop inside cobalt architecture. — **Set aside money for equipment.**View story format

Pay business expenses. A three-quarter view across the desk in the cobalt workspace. — **Pay business expenses.**View story format

See what you have to spend. A closed notebook and folded apron sit by an opening toward the coast. — **See what you have to spend.**View story format

Pay a bill. Plan a purchase.

The sample account starts at $5,000. Pay a $240 supplier bill, then budget for equipment using the remaining balance. The payment reduces the total to $4,760. Budgeting organizes that balance.

Review the sample account balance.
Preview and confirm a supplier payment.
Set aside money for an equipment purchase.

Try the business account

Ownwork concept payment-card design with cobalt field and paired-space mark. — Cobalt finish study for the fictional card. The film uses a charcoal finish.

Set aside $500 for equipment after payment.

The idea, in an inbox.

The introduction email moves from a single ambition to a single action. It gives the reader a way to explore the product idea without opening an account.

Open the email concept

Ownwork feature-introduction email preview with a cobalt photographic hero and a link to the demo.

See the account in action.

The film introduces the account with a physical card reveal, then shows a sample supplier payment and an equipment budget.

Ownwork Business Banking · 15 secondsRead the transcript and film description

Watch the vertical cut

The decisions behind the work.

Put the business first.

I chose independent business owners and a bold, photoreal visual style. When the first concept led with a metaphor and left the service unclear, I redirected the campaign around digital business banking with payments and built-in budgeting.

Critique that changed the work.

I asked for a more familiar business purchase, so the equipment scene now features a laptop. I also asked for a distinct view of the workspace in the bills section. The three-quarter angle shows the same materials and light from closer to the desk.

Three-quarter view of the aluminum desk, lamp, and black chair in the cobalt workspace. — The bills scene uses an oblique view across the desk. The landing hero introduces the workspace head-on.

How AI was used.

AI assisted with concept exploration, copy, synthetic imagery, visual and product design, web implementation, 3D and motion production, and internal review. My contribution was setting the brief, selecting the direction, and defining the standards the work had to meet.

What the concept demonstrates.

The campaign demonstrates a consistent visual system and working sample payments and budgeting. For a real service, the audience hypothesis and product language would need research and validation.